Travel Trends with Dan Christian

Turning Destinations into Immersive Storytelling Experiences with Geotourist

Oct 1, 2025
Shaon Talukder, founder and CEO of GeoTourist and a key innovator in immersive travel experiences, shares his journey from pharmacy to travel tech. He unveils how GeoTourist transforms storytelling in tourism through community-driven tours and cutting-edge AR holograms. The discussion also touches on the importance of human voices in storytelling, the future of AI in travel with real-time translation and personalized recommendations, and the exciting trends shaping the travel industry. It's a must-listen for those intrigued by the evolution of travel experiences!
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ANECDOTE

A Missed Guide Sparked GeoTourist

  • Shaon recounts the Uluru tour where the expected expert guide was absent and the experience felt disappointing.
  • That gap inspired him to create GeoTourist so travelers can access authentic local voices on their own schedule.
INSIGHT

View-To-Visit Reveals Destination Connections

  • GeoTourist shifted from pure traveler tool to industry data partner after discovering connection patterns across destinations.
  • The team created a unique view-to-visit metric to measure how digital engagement converts to actual visitors.
ANECDOTE

Community And Fan Tours Outperform Officials

  • Shaon describes diverse community-created tours from missile-base maps to archaeology trails and accessible routes.
  • He highlights fan groups (e.g., Outlander) often drive more engagement than official tours.
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