Marchand Sports Media Jay Marine Explains Amazon's Sports Strategy
In the 48-minute Marchand Sports Media podcast, Jay Marine, the Global Head of Sports for Amazon Prime Video and the Head of Prime Video US, is the guest on “The Main Event with Andrew Marchand.”
With deals with the NFL, NBA, Masters, Yankees, NHL and more, Marine explains Prime’s sports business and its goal of having major sports in every large country. And he goes into how the NFL’s forthcoming opt-out could be an opportunity for the Amazon as his belief the streamer could one day have a Super Bowl. The interview took place at the latest “Off The Record with Andrew Marchand presented by WSC Sports.” Mark Shapiro is the next guest in the series.
More details below …
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What’s on tap …
* Marine explains why and how Amazon decided to go into live sports in 2017
* With entertainment moving to streaming, Amazon thought sports was next and uniquely valuable
* How the Premier League in England was a huge success for Prime
* Why Europe led to the NFL and Thursday Night Football
* How Amazon starts from the press release and then works backwards
* What does sports do for Amazon Prime
* How Amazon wants Prime memberships to be a “no-brainer”
* The trend line of NFL, NBA, Masters, Yankees baseball, NHL in Canada, etc. that makes it apparent what Amazon Prime Video is looking for in rights
* Marine explains that Amazon wants major sports rights in every large country that has Prime
* What Prime needs to move the needle
* Why Amazon doesn’t usually focus on global rights
* Marine explains why Thursday Night Football has been a huge success
* Why Marine invites the NFL opt-out as Prime Video could try for even more playoffs
* Why Marine thinks a Super Bowl is very possible for Amazon in the “fullness of time”
* How the NBA deal came together
* How Amazon started with international rights plus the WNBA in its NBA relationship
* The NBA was playing very close attention to Thursday Night Football
* How did the Masters deal come together
* How does Amazon use AI and a cool story about how Ryan Fitzpatrick, Richard Sherman and Andrew Withworth are involved
* How Jay Marine was an excellent high school athlete matched up against Tyrone Wheatley and Chris Webber
* An incredible Jeff Bezos stories as Marine served as Bezos’ “shadow”
* Mark Shapiro is the guest for “Off The Record with Andrew Marchand presented by WSC Sports” on Sept. 28th. Sign-up here
* Sponsor: WSC Sports … Tell them Marchand sent you
* On Deck Tuesday: Marchand & Meterparel
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