How to triple your prices, work with high-end couples, and unlock the secrets of Luxury Color Grading - Blue Couch
Sep 27, 2023
auto_awesome
Richard and Mabel from Blue Couch Productions share tips on tripling prices and working with high-end couples. They discuss the secrets of Luxury Color Grading, breaking out of the Average Market, and elevating the client experience. They also cover the importance of monitor calibration, offering foolproof workflows for more leads.
To break into the luxury market, focus on intentional branding and curated social media presence that resonate with high-end clients.
High-end brides value aesthetics and attention to detail in wedding films, prioritizing natural and well-balanced colors that reflect the luxurious experience.
Treating clients like royalty and building strong relationships with vendors lead to more referrals, positive reputation, and success in the luxury wedding market.
Deep dives
Key Insight 1: Intentional branding and social media presence are essential in transitioning to the luxury wedding market.
To break into the luxury market, the podcast guests emphasize the importance of being intentional with branding and social media presence. They emphasize the need to showcase high-quality work and highlight the aesthetics and experiences that resonate with high-end clients. By curating their social media presence and being selective about the types of weddings they feature, they were able to attract their ideal clients.
Key Insight 2: Colors and visuals play a crucial role in high-end wedding films.
The guests mention that high-end brides value aesthetics and pay attention to details in wedding films. They want the colors to be well-balanced and natural, reflecting the true atmosphere of the event. By paying attention to the colors and making sure they match the bride's vision and the photographer's style, the guests were able to cater to high-end clients and create films that showcase the luxurious experience.
Key Insight 3: Shooting in log, using monitors, and color grading in DaVinci Resolve contribute to high-quality visuals.
The guests shoot in log and use conversion luts to achieve true-to-life colors. They also emphasize the importance of using monitors, such as the Ninja V, to check and adjust the colors in-camera. They mentioned their preference for cinematic and natural coloring, as well as using masks and vignettes in DaVinci Resolve to shape the light and create a more high-end look in their films.
Key Insight 4: Providing a personalized and luxury experience for clients sets filmmakers apart.
The guests stress the importance of treating clients like royalty. They aim to provide excellent customer service, respond quickly, and personalize their interactions with clients. By making the client feel valued and creating a seamless experience, they were able to differentiate themselves in the luxury wedding market.
Serving Vendors for Business Growth
One key factor that propelled our business was serving vendors, especially planners and photographers. By being intentional about building relationships and serving vendors, we were able to generate more referrals and create a positive reputation within the industry. We reached out to vendors beforehand and offered support during the wedding day, such as helping with gear, being a team player, and going the extra mile to make their job easier. We also provided vendors with reels of their work and brought snacks to keep everyone energized throughout the day.
Simplifying Packages for Client Satisfaction
We discovered that keeping our packages simple and straightforward leads to higher client satisfaction and more bookings. Instead of overwhelming clients with numerous options and add-ons, we focused on three main packages and ensured that the second package, which met most clients' needs, was the most attractive. We also realized that clients often wanted less than we initially assumed. By strategically removing unnecessary elements from our packages, we were able to raise prices without causing dissatisfaction. This approach not only increased client satisfaction but also made pricing transparent, enabling clients to select exactly what they wanted, avoiding any sense of wasting money.
In this episode, Richard and Mabel share how to triple your prices, work with high-end couples, and unlock the secrets of Luxury Color Grading.
We also cover: How to finally break out of the Average Market, What sets High-End Brands apart?, How to elevate your client experience, Foolproof workflows to get more leads, Inside the mind of a Luxury Bride, Why less is more in your packages, Does monitor calibration really matter?
