Big Technology Podcast Apple's Bad iPad Ad, AI Assistant Hype, Netflix's Big Live Ambitions
May 10, 2024
Ranjan Roy, a tech contributor for Margins, dives into the latest in technology. He critiques Apple's recent iPad ad, questioning its disconnect from the company's innovative roots. The discussion shifts to the rise of AI, including the excitement around GPT-5 and its potential as a personal assistant. Roy also tackles Netflix's bold move into live television, notably the Tom Brady roast, and the impact of AI on dating and journalism. Expect insights on how these trends are reshaping the media landscape.
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Episode notes
Apple's Bad iPad Ad
- Apple's new iPad ad shows a trash compactor crushing objects, symbolizing the iPad's versatility.
- The internet reacted negatively, criticizing Apple for destroying beloved items and lacking creativity.
Backlash Rooted in Apple's Performance
- Apple's declining revenue and the underwhelming Vision Pro headset might be contributing to the ad backlash.
- The iPad's sales were also down 17% before this ad campaign.
Claude Predicts Ad Backlash
- Alex used Claude to assess public reaction to a trash compactor-themed ad before Apple released it.
- Claude predicted negative responses like insensitivity and confusion, proving its predictive capabilities.