Mike Will Made It | Ep 215 | ALL THE SMOKE Full Episode
Jan 18, 2024
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Grammy-award winning producer Mike Will Made It joins the podcast to discuss his work with Kayne and Jay-Z, his partnership with ESPN & the NBA, his musical influences and current projects, and winning a Grammy with Kendrick Lamar.
Mike Will Made-It's collaborations with Rihanna, Gucci Mane, and Future marked major achievements in his career as a producer.
'Black Beatles' by Gucci Mane and Rae Sremmurd, produced by Mike Will Made-It, went viral with the Mannequin Challenge, reaching number one on the Billboard Hot 100 chart and solidifying his status as a top producer.
Signing Rae Sremmurd to his label, Ear Drummers Entertainment, was a significant move for Mike Will Made-It, establishing them as rising stars in the industry.
Deep dives
The Collaborations with Rihanna, Gucci Mane, and Future
In 2013, Mike Will Made-It had the opportunity to collaborate with artists like Rihanna, Gucci Mane, and Future. He produced Rihanna's hit song 'Pour It Up,' which was a unique strip club record for her at the time. Working with Gucci Mane, Mike Will Made-It created 'Black Beatles,' a milestone track that went viral with the Mannequin Challenge and even caught the attention of Barack Obama. He was also involved in the breakout year for Future with songs like 'Tony Montana' and 'Turn On The Lights.' These collaborations were significant for Mike Will Made-It and marked major achievements in his career as a producer.
The Success of 'Black Beatles'
Mike Will Made-It's collaboration with Gucci Mane and Rae Sremmurd on 'Black Beatles' was a huge success. The song went viral with the Mannequin Challenge, where people froze in place while the song played in the background. It became a global phenomenon, reaching number one on the Billboard Hot 100 chart and gaining widespread popularity. The track solidified Mike Will Made-It as a top producer in the industry and showcased his talent for creating memorable and influential music.
The Significance of Signing Rae Sremmurd
Signing Rae Sremmurd to his label, Ear Drummers Entertainment, was a significant move for Mike Will Made-It. He recognized their talent and potential as a rock band with a unique sound. The name 'Rae Sremmurd' is 'Ear Drummers' spelled backwards, signifying their association with Mike Will Made-It's label. Rae Sremmurd's breakout album, 'SremmLife,' introduced them to the music industry and solidified their status as rising stars. Mike Will Made-It's collaboration with Rae Sremmurd marked a milestone in his career as a producer and established them as an influential duo in the industry.
Working with Kanye West and Jay-Z
Mike Will Made-It had the opportunity to work with Kanye West and Jay-Z on 'Mercy,' a track that became a major hit. Kanye West respected Mike Will Made-It's drum production skills and invited him to add his touch to the song. This collaboration not only showcased Mike Will Made-It's talent as a producer but also provided him with recognition from some of the biggest names in the music industry.
Creation of 'Bands That Make Her Dance'
The podcast episode discusses the creation of the hit song 'Bands That Make Her Dance'. The producer describes how he sent a pack of beats to Juicy J, and one of them was immediately recognized as a smash. With Juicy J and additional artists like Lil Wayne and 2 Chainz, the song gained popularity and became a hit, especially in strip clubs.
Collaboration with Kendrick Lamar on 'Humble'
The summary highlights the collaboration between the producer and Kendrick Lamar on the song 'Humble'. The producer recalls how Kendrick asked him to work on his new album and played him videos of the songs he had recorded. The producer recognized the potential of 'Humble' as a single, encouraging Kendrick to release it, which became a massive success.
The boys continue to take on the music world in their latest episode of ALL THE SMOKE, as they are joined by Grammy-award winning producer, Mike Will Made It. The trio discusses Mike's work with massive stars like Kayne and Jay-Z, his new partnership with ESPN & the NBA, his musical influences and current projects, and winning a Grammy with Kendrick Lamar.
