How are those open rates looking?

As your email contact list grows, it takes a little more effort to manage.

You’ve got to protect your “sender reputation,” the metric by which email services decide whether your message is sent to the inbox — or to the dump.

Today, we’ll discuss a few tactics you can use to clean up that list, and trim the less engaged contacts from your campaigns. The net result: more people opening and responding to your emails.

You won’t be able to convert people if they never see your emails. But with a little list maintenance, you can make sure they do. Click Play!

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