Airrack’s Producer Reveals The Secrets Behind 10M Subscribers

⏱ Time stamps for the episode below 👇

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ABOUT THIS EPISODE:

Today I talk to Hayden Trowbridge, the 20-year-old YouTube producer behind Airrack’s viral videos. His job is literally to take Airrack’s crazy video ideas and make them a reality using only the internet, his phone, and his negotiation skills. 

In this epic conversation, we discuss how Hayden landed the job with Airrack and his advice for anyone that wants to work with a big YouTuber, Hayden shares some of the craziest behind the scenes stunts and negotiations that he had to pull off in order to make some of these videos happen. And finally, we discuss what Airrack’s 20-person team looks like and the systems and SOPs they use in order to consistently put out million view videos at scale.


SHOW NOTES: 

0:00 Intro
0:38 How Hayden got a job with Eric Decker
05:57 The unusual job interview
08:25 Announcing the Backstage Careers Coaching Program
09:14 A two week internship that turned into a month
13:09 Hayden’s first videos and responsibilities
15:07 Backstory of “Cycling Across 38 Miles of Ice!” video 
21:34 Advice for creators
24:00 Video process and idea development
29:12 Hayden’s role in ideation and planning
35:29 Pre-production process
38:04 Project management and tools
40:28 Airrack’s team
48:15 Producer Must-Knows
50:40 Hayden’s schedule and planning
51:34 Lessons from “I Bought Every Seat On An Airplane!”
59:39 Video budgets
1:01:14 Behind the scenes of “I Crossed America In A Perfectly Straight Line”
01:05:45 Day in the life of a Producer
01:09:39 Where you can follow Hayden

📲 Follow Hayden on Instagram: https://www.instagram.com/thehaydentrowbridge/
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