True Story: The Public Relations Podcast The Best Money You Can Spend in Marketing
Ever feel like you're throwing money at marketing and just hoping something sticks? You’re not alone—and it’s time to change that.
In this episode, Whitney Lee breaks down the difference between doing marketing stuff and actually having a strategy. She shares why data should drive your decisions (not just gut feelings), and how building trust with clients starts with showing you know what’s working—and what’s not.
You’ll hear about:
The difference between tactics vs. true strategy
How to read your data without getting overwhelmed
Why course correction isn’t failure—it’s smart marketing
How to stop the "spray and pray" mindset for good
If you're ready to tighten up your budget, get more out of your marketing efforts, and build client confidence in the process—hit play.
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