Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has experienced amazing growth driven heavily by Instagram.
Frank Body creates coffee scrubs formulated with minerals and essential oils and is set to bring in more than $20 million this year. The Frank Body founding team included Bree Johnson, Erika Geraerts and Jess Hatzis of Willow & Blake.
In this episode you will learn:
- How to find your voice and personify your brand
- How to turn influencers into brand ambassadors
- Key tips on speaking to your target market
- The best ways to generate content for Instagram
- Hacks to scale your business to epic proportions
- & much more!
The Foundr Podcast with Nathan Chan