Bloomberg Talks Ford CEO Jim Farley Talks Earnings, EV Offerings, Tariffs
Jul 30, 2025
Jim Farley, CEO of Ford Motor Co., explores the challenges posed by tariffs, revealing their expected impact on profits during the year. He discusses Ford's strong second-quarter earnings, beating estimates despite pressures. Farley elaborates on the company's focus on expanding its electric vehicle offerings and the strategic shift towards affordability in the EV market. He also shares insights on ongoing discussions aimed at improving conditions for U.S. auto manufacturing as Ford navigates the complexities of the current economic landscape.
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Ford Pro Offsets Tariff Hits
- Ford Pro, Ford's commercial business, significantly offsets tariff impacts through diversified revenue streams including vehicles, software, and parts.
- It drives profitability with flat pricing expected for the rest of the year, boosting overall results despite tariffs.
Ford Pro's Competitive Ecosystem
- Ford Pro's ecosystem combines software that controls vehicle functions with a strong parts business and dealer investments.
- This gives Ford a competitive edge over third-party software providers and boosts profitability through non-vehicle revenue.
Ford EV and Hybrid Strategy
- Ford ranks number one in truck hybrids and plans expansive hybrid offerings to differentiate from competitors.
- It targets affordable EVs primarily for urban and commercial use rather than investing heavily in expensive pure EV crossovers.