# 81: What is Risk? The Dark Side of the Moon, Part I.

Sometimes our most valuable work is done when we review that which we think we know for sure.

So to start off this new year, we have a short but potentially really important conversation on one of the most fundamental concepts in our work: risk. What is it, fundamentally, and what are we doing to incorporate risk that is worthwhile, and what are we doing that may be wasteful? 

Let’s jump in.

This is part of a series called The Dark Side of the Moon: the elements of process we don’t always like to spend time on but have a huge cost if we avoid them.

We’ll cover risk, selling disciplines, and red flagging, all along with our friends. I hope you find it a useful trip... See you on the other side.