Rick and Matt discuss Alloy’s seven fundamental principles for crafting an outstanding customer experience during your personal training sessions.

Simple gestures like welcoming clients as they arrive and bidding them farewell post-session may seem minor, but they play a substantial role in shaping an exceptional customer experience.

The personal training business inherently thrives on intimacy and personalized interactions. There are instances where fostering a sense of community becomes essential, even within the framework of one-on-one training.

Discover effective ways to articulate the benefits of an exercise to your clients. Understand the importance of physical touch in your interactions with clients.

Get insights on addressing clients stuck in their weight loss journey, and learn the appropriate response when a client expresses gratitude at the end of a session. Stay tuned for a wealth of knowledge on these topics and more.

Key Takeaways

Intro (00:00)

Greetings within 10 seconds of entering the front doors, with the name added (1:36)

An effective introduction - two different scenarios (5:23)

Describing the benefits of an exercise through the client’s lens (8:05)

A touch on the arm or a pat on the back (11:37)

Finding a win for each client in every session (13:30)

Holding people accountable; asking them when they’re coming in next (15:58)

Thanking your clients before they leave (18:04)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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Episode 76: Live from Big Bad Con 2023