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Mastering the First Impression Game

Jan 16, 2026
Discover the science behind first impressions and how people decide about you in just 90 seconds. Learn why typical openings like thanking or apologizing may cost you the audience’s attention. Shift your focus to the audience by addressing their internal fears for immediate engagement. Uncover the neuroscience that shows how relevance triggers dopamine and captures listener focus. Plus, explore a three-part opening formula to keep everyone eagerly wanting more.
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INSIGHT

First 90 Seconds Decide Everything

  • The brain forms judgments about you within the first 90 seconds and largely decides trust and attention.
  • If you fail to win those moments, you spend the rest of your presentation digging out of a hole.
ADVICE

Lead With Their Concerns, Not Your Bio

  • Avoid
ANECDOTE

Wrong Opening, Right Fix Worked

  • Darren rejected the suggested credibility-first opening and instead started by addressing advisors' client-loss fears.
  • Phones went down, pens came out, and heads lifted because he spoke into their immediate fears and desires.
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