Business Without Borders – Emigdio Rojas on firms aiding companies in Latin American & U.S. markets

Simplicity’s managing partner in the U.S. and Latin America has helped execute global and regional marketing and communications campaigns for some of the world’s top brands. He provides insights to how some top communications and marketing firms, including his own, represent U.S. companies in Latin America, represent Latin American companies in the U.S. and compete for the growing Latino market in the U.S.