Topics discussed in the episode:

Going From a Lifestyle Business to Specialty Agency
Narrowing Your Focus For Long-Term Agency Growth
Driving Client Acquisition Without Outbound Sales
Differentiation and Positioning: 2 Weapons For Lead Generation
What to Do When You’re Losing Business to Competitors
The Role of Performance-Based Guarantees
Using Focus Group Data to Achieve Better Client Outcomes
Data-Driven Creative Design
Branding KPIs
Prospect Theory: Subjectivity = Risk, Data = Certainty
The Benefits of Outcome-Based Pricing
Pattern-Recognition as a Growth Skill
Playing to The Strengths of Each Co-Founder
Overcoming Chaos During Agency Scaling

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Resources mentioned in this episode:

How SmashBrand Gets Clients a 40x ROI