Topics discussed in the episode:

• Going From a Lifestyle Business to Specialty Agency
• Narrowing Your Focus For Long-Term Agency Growth
• Driving Client Acquisition Without Outbound Sales
• Differentiation and Positioning: 2 Weapons For Lead Generation
• What to Do When You’re Losing Business to Competitors
• The Role of Performance-Based Guarantees
• Using Focus Group Data to Achieve Better Client Outcomes
• Data-Driven Creative Design
• Branding KPIs
• Prospect Theory: Subjectivity = Risk, Data = Certainty
• The Benefits of Outcome-Based Pricing
• Pattern-Recognition as a Growth Skill
• Playing to The Strengths of Each Co-Founder
• Overcoming Chaos During Agency Scaling

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Resources mentioned in this episode:

• ZenPilot
• SmashBrand