How Partners Ecosystems Drive the Acceleration Economy | Sadin on Digital

Episode 44 | How Partners Ecosystems Drive the Acceleration Economy

The Big Themes:

• The four types of partners: Value-add re-marketer (VAR), independent software vendor (ISV), implementation support consultants, and co-creation partners. Each of these partner types multiples a businesses ability to deliver.
• How partners are changing the game: Gone are the days where partners roles are limited to just fulfillment. Now, businesses need partners through every stage of the customer lifecycle "helping build systems that touch every aspect of my business."
• How do we work better with partners?: As tools become more flexible, the way we engage with partners has dramatically changed. "It's also the business demand is changing our need to implement quickly."

The Big Quote: "In the acceleration economy, it's about getting stuff from here to there more quickly, within our four walls, and across of our entire partner ecosystem. And so a vendor, and a co-creator that knows the industry, and has the clout to have people say,' yeah, they probably know what they're doing,' encourages people to then build the connection into them. So I think that's the direction you're gonna see a lot more partnerships go, if the vendors are willing to extend themselves and think 'I'm not just in the software business, I'm in the letting customers use my software more creatively business,' and a customer of theirs steps up and says, 'my secret sauce is not so secret,' not 'I don't want to sell it to other people to help us all improve our business.'"