20 years ago, Karen Behnke took a leap with an organic approach to skincare, thinking it would yield better results than conventional products on the market at the time. Multiple clinical tests alongside scientists proved her right, leading to the launch of award winning targeted skincare brand, Juice Beauty—a brand that pioneered the chemistry of clean beauty. On today’s episode Karen Behnke joins us to talk about her work leading this breakthrough, transparency in digital beauty marketing, and opportunities for emerging brands in technology.

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