Conspirituality Brief: Black Friday’s Wellness Extravaganza
Nov 29, 2025
Derek and Julian dive into the chaotic world of Black Friday wellness deals. They critique influencers profiting from dubious products, like overpriced enemas and detox programs, while mockingly dissecting dramatic ads. The duo exposes the ethical pitfalls of ‘free birth’ courses linked to baby deaths and the marketing strategies behind health quizzes that push supplements. They hilariously call out the absurdity of celebrity-endorsements and inflated prices on wellness bundles, raising eyebrows about consumer safety and integrity in the wellness industry.
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Black Friday Moved Online
- Black Friday shopping shifted online and intensified with Cyber Monday and extended sales windows.
- COVID and e-commerce transformed in-store mayhem into an online marketing spectacle for wellness products.
Merch As Identity And Urgency
- Julian and Derek joked about influencers turning merchandise into identity badges and final-sale urgency.
- They played a clip of Nadia selling 'Plandemic' shirts as movement-supporting, limited-run items.
Urgency Masks Overstocked Inventory
- Influencer marketing often masks simple liquidation as cultural identity or early-adopter status.
- Derek and Julian call out the performative urgency and resale of unsold stock as 'you weren't early.'