French marque Mavic has a storied history in pro cycling. The brand is famous for its establishment of the neutral service, supporting the Tour de France (among a host of other races), and has been a near-constant presence in the bike world for decades.
Recently, Mavic hit difficulties after its sale by the Amer Sports Group, followed by receivership, before an 11th-hour buy-out by the Bourrelier Group.
Senior road tech editor Ashley Quinlan sits down with new co-CEO Jean-Michel Bourrelier to find out about some of the challenges of rescuing Mavic, and is joined by Simon von Bromley and Oscar Huckle in the studio to discuss what could be next for the brand.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
The BikeRadar Podcast