The New Luxury Narrative: Web3's Impact on Media Consumption and Creation with Ashumi Sanghvi Founder of MAD Global and Future+
Apr 9, 2024
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Explore Ashumi Sanghvi's transition from traditional to digital media in luxury branding, the influence of emerging technologies on luxury consumption, and the impact of blockchain/NFC on authenticity. Discover Future Plus's role in connecting digital-native brands with traditional luxury companies.
Transition from traditional media to digital reshapes luxury branding.
Emerging technologies like blockchain and RFID enhance luxury goods' authenticity and traceability.
Deep dives
Transformation in Industries Shaped by Culture and Technology
Culture plays a significant role in the ongoing transformation of industries, particularly with decentralized modes of operation and technological advancements disrupting conventional business practices. The fusion of creative culture and technology, exemplified by innovators like Ashumi Sengvi, is reshaping the luxury landscape, with immersive digital experiences setting new standards for luxury brands.
Shift from Print to Digital and the Evolution of Media
The evolution of media from print to digital over the past 15 years signifies a substantial change in how brands communicate with their audiences. Advances like social media and e-commerce have revolutionized how consumers engage with brands, prompting a shift towards immersive digital experiences. The integration of technologies such as wearable devices and digital magazines reflects a continuous cycle of innovation transforming consumer interactions and brand communications.
Emergence of Immersive Experiences and Hardware Technology
Technological advancements like Apple Vision Pro are democratizing immersive experiences, leading to a shift in how consumers interact with content. The validation of hardware devices and immersive technologies by brands like Apple is reshaping consumer behaviors and expectations. This transition marks a significant progression towards more tangible and immersive digital experiences, prompting brands to adapt to a changing landscape.
Impact of Technology on Creative Industries and the Role of Web3
The advent of generative AI and technologies like Web3 are significantly influencing creative industries and branding strategies. Brands and companies adapting to incorporate emerging technologies like NFTs and blockchain are poised for growth. The focus on experiential learning and active participation in Web3 technologies highlights the importance of embracing innovation to stay relevant and competitive in evolving industries.
Join us as we sit down with Ashumi Sanghvi, the visionary behind MAD Global and Future+, to explore her 15-year journey at the intersection of luxury, media, and technology. Ashumi shares her insights on the evolution from print to digital, the impact of new technologies on brand engagement, content creation, and the future of luxury. Her extensive experience and roles across various influential platforms have positioned her as a leading figure in shaping the digital landscape of luxury and a grand alchemist connecting important players in the space to create a better and more exciting tomorrow.
Key Highlights:
Ashumi's transition from traditional media to digital platforms in luxury branding.
The influence of emerging technologies on luxury media consumption, content creation, and brand interaction.
The role of blockchain, RFID, and NFC in enhancing luxury goods' authenticity and traceability.
Future Plus's impact on bridging digital-native brands with technology and traditional luxury companies.
Follow her:
Instagram @futureplus.xyz, @mad.global, @ashumiss
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