197 | Jay Perkins: The King of Kettlebells Talks Business & Fitness

Today, I’m joined by Jay Perkins, the co-founder of Kettlebell Kings and Living Fit. Over the last decade, Jay built Kettlebell Kings into a global brand, and he has recently successfully negotiated its sale. As well as diving into what makes a great kettlebell, we talk about battle ropes and workout plans. Plus, Jay shares his experience of growing, scaling, and selling a business. 

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