Topics discussed:

• Last weeks episode with JP Hanson
• Positioning as an internal alignment tool
• The hierarchy levels of strategy in the Rouser manifesto
• Marketing effectiveness
• Our agency: Ollie
• The different levels of impact of brand strategy
• The difference between business and brand strategy
• How you should not alter the business based on brand strategy
• How we tend to look at companies success from a narrow perspective
• How smaller companies have less layers of strategy
• How a lot of 'meaning' and purpose in companies can be a placebo effect

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