How An Account Manager Can Be a Profit Center vs. a Cost Center

You have an amazing opportunity to create a long-term relationship with your new account manager. So, how do you do this?

What you really need to understand before bringing an account manager is what goals you have around this role. Eg. if you are currently the agency owner and you are drowning in all the client emails and client meetings, well then your situation looks different than an agency that has five account managers and they simply need more help. Are you in less meetings? Are you not having to check your email all the time? Are your clients happier? Are your clients staying longer?

You are bringing in an account manager who has experience in marketing and really wants to make a difference in your agency—so if you can put a roadmap in place inside your agency and leverage the skills & experience of your account manager, then you will really build such a long-term relationship with this account manager because you’re investing in them and they're investing in you and overall everything is going to run smoother.

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Onboarding Checklist: Grab our onboarding checklist here. 

[ABOUT THIS PODCAST]

Welcome to the Happy Clients Podcast, brought to you by DOT and Company-- the world's best and only team of client account managers for digital marketing agencies. Whether you're a virtual assistant, an agency owner, or a client-facing account manager, we all deal with clients. Lucky for you. client management is what we do best. On the happy client's podcast, we won't shy away from the ups and downs of managing clients in the agency world, but we'll be right there alongside you to learn together and share the real juicy stuff we'll undoubtedly face when it comes to client management. Now, let's dig in, chat CAM life and have some fun along the way.

Cheers, to happy clients!