Convincing customers to value ethical, vegan products. Ethical and sustainable ingredients, suppliers and packaging all cost more. This means you're always going to be at a disadvantage if you are trying to compete on price with your ethical product.

But how can you get customers to see the extra value of buying from a company that has a mission? And how can you convince them to pay that little bit extra for products that are trying to do good? David turns to toilet roll (wait, what?!) to explain how to get customers to Give A Crap.

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!