The PushPress Podcast #1 ClassPass is TrashPass | The Downsides of ClassPass for Gym Owners
Dec 10, 2024
Former gym owners dissect the pitfalls of ClassPass for gyms. They challenge whether it genuinely benefits gym owners or drains revenue and focus. Discover how ClassPass’s transient users may not align with the goal of building loyal memberships. They reveal how low payouts per visit threaten financial stability and divert attention from existing clients. The hosts encourage listeners to share their success or horror stories with ClassPass, creating an engaging dialogue about the future of gym economics.
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Discovery Promise Rarely Converts
- ClassPass markets discovery and variety to users, promising gyms ongoing new faces.
- Dan Uyemura and Nick Reyes say that promise rarely converts into real long-term members.
Prioritize Retention Over Lead Volume
- Avoid treating lead volume as the core business problem if your retention and member experience are weak.
- Focus first on serving and retaining paying members before chasing ClassPass leads.
Payouts Are Substantially Under Market
- ClassPass payouts per check-in are very low compared to standard class pricing.
- Dan and Nick highlight that gyms often receive only a few dollars per ClassPass visit, which undermines revenue per session.