240 - Empowering Creatives Through Dolby Atmos, Live at SXSW

Guest host Ben Givars returns to Dolby Creator Talks for a live panel at SXSW 2025 to discuss how Dolby Atmos® empowers musicians and creatives to take their music and audio to the next level. Producer and musician (Spoon) Jim Eno joins collaborators from Colorado-based fuzz folk band autumnal to discuss how he used Dolby Atmos to mix a totally immersive audio experience for their song, “breathing.”

“There’s so much space. When you listen to an Atmos mix on a speaker system, you definitely hear things that you’ve never heard on a stereo mix, because they’re not cramped together… With Atmos you can take more freedom and liberties, and be able to hear more things around the 360 spectrum.”

- Jim Eno - Musician, Producer, Project Traction Founder

Joining the conversation:

- Annalee Knies - Guitar, Vocals - autumnal

- Geneva Hein - Synth, Vocals - autumnal

- Justice Murray - Bass - autumnal

- Jim Eno - Musician, Producer, Project Traction Founder

- Sara L Hauser - Musician, Producer, Music Educator

Learn more about Project Traction’s mission to bridge the gender gap in music production and engineering here.

Special thanks to our partners at Rivian Automotive for showcasing their cutting-edge in-car Dolby Atmos audio systems at the festival.

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