This is a live episode recorded at StreamAMG's excellent Direct-to-Fan Playbook event, held at Amazon's Liverpool Street headquarters in London.
A big thank you goes to the team at StreamAMG for inviting us along, we learnt loads.

Joining Richard on stage was Murray Barnett, one half of the regular Bundle presenting team, founder of West26 Consulting and formerly ESPN, F1 and World Rugby.

We were joined by Andrew Ryan and David Dellea.

Andrew is Managing Director of FIBA Media, the joint venture between basketball's global governing body and DAZN, which produces, commercialises and promotes the biggest events of the FIBA calendar. Andrew previoulsy held senior roels at the IOC and Perform.

David Dellea is Sports Practice Director at Altman Solon consulting group in Zurich, and previously led the sports practice at PwC.

If you'd like to attend one of our live podcast recordings, get in touch via the website here.

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