
Smart Lawyers Position to Transition
Why It's Often Harder for Women to Sell Their Law Firms than Men
What if the biggest obstacle to selling your law firm isn’t the market, but your mindset? In this episode, Victoria Collier unpacks why men often sell their firms more easily—and for more—than women do. Spoiler: it's not because their firms are better. From undervaluing the business to skipping negotiations, Victoria walks through the cultural, psychological, and systemic patterns that hold women back during high-stakes transitions like selling a law firm. With stats from Harvard Business Review, the ABA, and real-world examples, this is a must-listen for any law firm owner—especially women—thinking about what their firm is truly worth.
Key Takeaways: 1. The three most common ways women unintentionally hold themselves back during the sales process. 2. Why valuation is about more than just numbers—and how mindset plays a crucial role. 3. The subtle but powerful differences in how men and women approach business transitions, and what to do differently.
Victoria Collier is a seasoned attorney, entrepreneur, and expert in law firm sales and valuations. With a background in law and accounting, including her prior military service and CPA training, she brings a unique perspective on the financial intricacies of business valuations. Victoria helps transform law firms into more valuable and sellable businesses, guiding attorneys through life after law.
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