Join Shawn Berry and LIFT Economy Marketing Lead Jeanette Morelan to find out what marketing looks like in the Next Economy, from iterative design grounded in reality to responsive audience research and user testing, factual and emotional messaging, authentic storytelling, and more. Although we use some of the same tools as business-as-usual marketing, Next Economy business principles inform a slower and more intentional approach to commerce.
For show notes, visit: https://www.lifteconomy.com/blog/mba21
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Next Economy Now: For the Benefit of All Life