Know Your Numbers in Construction: The Simple Funnel That Controls Your Revenue

Contractors hear it all the time: know your numbers.But no one ever explains what that actually means.

In this episode of Construction Champions, Ron Nussbaum breaks down construction business numbers in a way most contractors have never seen before, not from accounting reports or complicated spreadsheets, but from a simple, practical funnel perspective.

Ron explains how every construction business runs through the same core flow:

Leads → Appointments → Sales Calls → Closed Jobs → Installs → Paid Revenue.

When you understand this funnel, you stop guessing. You stop relying on emotions. And you start controlling your business with facts.Using real examples, Ron shows how knowing your conversion percentages allows you to:

Predict revenue before it happensIdentify hidden problems inside your business

Understand exactly where profit is being lost

Pull the right levers instead of guessing

Scale without scaling chaos

This episode lays the foundation for how Construction Champions will approach problem-solving in 2026 using data, clarity, and permanent fixes instead of assumptions. If you want confidence in your business decisions and real control over growth, this episode is required listening.

Helpful Resources for Construction Champions

These are tools and places we share because they can help you win on the job and in business.

Join Our Free Community

Meet other builders and leaders in our free Skool group. We share tips, training, and real talk every week.

https://www.skool.com/mission-elite-ops-5659/about?ref=1a55bdb77dba443485258ad567edbb23

LiveSwitch — Easy Jobsite Video

I am an ambassador for LiveSwitch because it helps you record clear video on the jobsite. Use it to track progress, do walkthroughs, and protect your business if questions come up later.It is simple, fast, and made for real work in the field. LiveSwitch (Jobsite Video Tool)

https://join.liveswitch.com/construction-champions

Listen on Wreaths Across America Radio

Hear Construction Champions on national radio. Mondays at 2pm ET and Saturdays at 8pm ET

https://www.wreathsacrossamerica.org/Newsroom/WreathsAcrossAmericaRadio

Connect with Ron

LinkedIn:

https://www.linkedin.com/in/ron-nussbaum

BuilderComs — Better Client Communication

BuilderComs helps construction teams keep all client messages in one place. No more missed calls or lost messages. Clear, simple, and built for construction.

https://www.buildercoms.com/

Construction Champions Podcast Website

See all episodes, guests, and updates.

https://www.constructionchampionspodcast.com/