Focused

181: Walking Your Own Path, with Justin Moore

18 snips
Jul 4, 2023
Justin Moore, the founder of Creator Wizard and a sponsorship coach, shares his inspiring journey from medical devices to guiding creators on brand partnerships. He discusses avoiding the comparison trap and emphasizes the importance of finding your niche in the creator economy. Justin highlights strategies for effective negotiations with brands and the challenges of transitioning careers while pursuing one's passion. He also opens up about managing imposter syndrome and work-life balance, offering insights on thriving creatively while navigating personal responsibilities.
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ANECDOTE

From Beauty to Business

  • Justin Moore's wife started a YouTube channel in 2009, initially focused on beauty products.
  • This led to brand deals, including a TV commercial using her footage without proper compensation.
ADVICE

Pricing Strategies

  • Understand the brand's campaign goals to determine your pricing and pitch.
  • Focus on conversion, repurposing, or brand awareness to tailor your approach and justify value.
ADVICE

Finding Your Niche

  • Find your niche to cut through the noise and establish expertise.
  • Focusing on one topic allows for deeper exploration and unique idea generation.
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