459: CX Design for products customers love

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  I wonder if you can relate to this frustration—the pressure to get products and product updates released quickly sometimes means making compromises on design quality. It’s an organizational issue—moving quickly to beat competitors and keep up with changing customer preferences. Speed is more important than quality. Our guest, Debbie Levitt, renowned CX designer and author, recommends a different approach. When companies take the time to design products that match what the customer needs, profits soar, customer satisfaction (and retention) soars, and employee satisfaction gets a nice uptick too. Her book, Customers Know You Suck, address how to better understand, attract, and retain customers. We’ll discuss some practices that will help you be more successful with the products you work on.