Will growth return? How will AI influence GTM?

There's so many questions as we near the end of 2024. In today's episode, we cover the key trends and predictions for 2025.

(00:00) - Introduction
(01:21) - Go-to-Market Trends for 2025
(02:21) - But first: Will we see more growth next year?
(04:17) - AI's Impact on Sales and Hiring
(08:24) - More sales roles
(12:34) - The rise of AI agencies
(16:31) - GTM Engineers
(21:53) - Teams of 20 will beat teams of 200
(29:03) - Branding in the Age of AI
(33:44) - Conclusion and New Year Wishes

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Your guide to go-to-market trends in 2025