Indie Publishing and Growth Strategies with Sebastian Forsström, Head of Paradox ARC

Mishka Katkoff chats with Sebastian Forsström, Head of Paradox ARC, to explore the world of indie game publishing at Paradox Interactive. Sebastian provides an overview of Paradox Interactive and dives into the role of Paradox ARC, a division dedicated to helping indie developers.

They discuss how Paradox evaluates and develops games, the importance of sustained user engagement, and effective marketing strategies. Sebastian also shares insights on publishing deals, revenue sharing, co-publishing agreements, and the critical role of DLCs in player retention. 

01:08 Sebastian's Intro
02:46 Paradox Interactive
05:23 Paradox Arc
11:35 Game Evaluation and Development
18:13 Sustained User Base + Marketing
23:44 Paradox Arc Deep Dive
34:09 Publishing Deals and Development Fees
38:26 Co-Publishing Agreements + Revenue Sharing
42:49 Marketing and Release Strategies
48:57 The Role of DLCs in Player Retention
53:27 Trends in the Indie Game Industry
59:39 Advice for Indie Developers
01:04:17 Conclusion and Final Thoughts