Something I (and perhaps you) feel I do terribly is email marketing. I'm worried I'm not segmenting my list the right way, that I email them too much, and that what I send is not aligned with what they signed up for. But let me tell you, after this conversation with Samar Owais, I feel a lot better. Samar is an email expert, and we cover a lot of ground, from setting up a welcome sequence, to when you should sell to your list, to how to segment. This is a mini masterclass in email marketing and one of my favorite episodes to date. Plus, in Build Something More, how Apple is changing the way we measure email marketing success.

Top Takeaways:

When someone signs up for your mailing list, your welcome sequence needs to align with your offer and your promise...also, you should have a welcome sequence!
When it is too soon to sell to your list? The very first welcome email. Everything else is fair game so soft sell, sew seeds, or even just mention.
Segmentation is SO important. You're forming a relationship with your email subscribers, and you can't properly do that if you don't know anything about them.

Show Notes:

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