Building a content design team is typically a long process. At Hotjar, Kaysie Garza has had the chance to build a new content-design practice with two colleagues at her side from the very beginning.
Hotjar offers a variety of research products, so Kaysie and her team have also been able to inform their work with plenty of research insights.
https://ellessmedia.com/csi/kaysie-garza/
