Yoko Choy on Chinese design, East-West connections and modern brand communications

Yoko Choy is a journalist and many of you will know her as the China Editor for Wallpaper* magazine. She’s also the co-founder of a creative consultancy Collective Contemporist. Yoko has dedicated her career to design, to the Chinese design scene and to building the east-west connections and enabling international dialogue, idea exchange and collaborations.

 

In our conversation, she shares a wealth of knowledge of Chinese design and how it has evolved in the past 15-20 years, from both the manufacturers' perspective and the perspective of design studios. She also shares with us the names of new designers shaping the design scene and shares her thoughts on the Chinese consumer and luxury markets. We also dive into today’s media landscape in China, the death of a website – and maybe also the email – and how Chinese brands interact with their audiences, and what western brands can learn about entering the market.

Collective Contemporist website: https://www.collectivecontemporist.com/

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This season of the On Design podcast is brought to you by The Conran Shop. Visit conranshop.com today to immerse yourself in the world of design.

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Podcast music and production: James Greenfield

Production: Green Podcast Productions