David Stafford - Lockdown Is Killing The Tourism Sector: How To Kickstart London's Visitor Economy | London Real

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David Stafford is the Executive Vice President of one of London’s top tourist attractions, having worked for Big Bus Tours for the last seven years.

For the last two years, David has been helping run the company but unfortunately has faced his most difficult year yet, due to the devastation caused by this pandemic and the ensuing restrictions by the UK government.

London is the heartbeat of Britain’s tourism industry, and Big Bus Tours usually operate around 50 buses during a summer weekend. During the peak of the season in 2020, however, they had one bus operating and only a handful of passengers. David has constantly raised concerns about the lack of people on the streets of London during this time, as the city usually welcomes 20 million tourists each year.

The reason behind this issue is that visitors have been put off coming to the UK because it has been hit harder by the pandemic than any other European country.

This concern has led to David and 44 other bosses in the tourism industry to create an SOS London campaign. Launched at the London Eye, this is a plea for the government to Save Tourism, Organise Campaigns and Support the industry.

Since July, David has been urging the government to take immediate action and to halt the collapse of the tourism industry in the capital.