The Coach Tribe Build Authority and Monetize Your Audience w/ David Fagan | The Coach Tribe Ep 27
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How to go that next level and be that celebrity expert coach? π
Now more than ever coaches have to be published authors and featured in the media, they have to get out and speak, win awards, and get endorsements so they can separate themselves from everybody else. If this sounds like the journey youβre on, in this special edition of The Coach Tribe podcast, David T. Fagan - the former CEO of Guerilla Marketing ππ», will show you exactly how to sell yourself, how to you answer the question why you and what it means to be an authority or celebrity expert.
With Guerilla Marketing, David has sold over 23 million books in 62 languages all over the world. He's also the former owner of LCO Communications, a Beverly Hills PR firm that has represented 58 Academy Award Winners, 34 Grammy Winners, and 43 New York Times Best Sellers. He's been featured on Fox & Friends, the Today Show, The Washington Post, and Forbes to name a few.
Tune in and discover:
π₯ the steps to becoming an authority
π when to write a book as a coach
β frequent mistakes by people writing books
βοΈ how to craft better courses
π the importance of surrounding yourself with successful people & getting mentors faster
Enjoooy this fantastic conversation!! This is not to me missed! π
Timestamps
00:47 Intro
03:27 Steps to becoming an authority
08:04 Surround yourself with successful people
09:42 When you should write a book
10:32 When to write a book as a coach
12:04 Frequent mistakes from people writing books
17:54 Good marketing makes people want
20:47 How to become a businessperson as a creator
25:06 Crafting better courses
30:25 How to reach David
32:19 Pensight Rapidfire 5
David's profile: https://pensight.com/x/davidtfagan
Useful resources for your online business:
π How to launch your first digital product
π How to add a link to your TikTok bio
π How to launch a course for free
π How to market your coaching business
π Social media marketing strategy for coaches