Welcome to episode 3 of The Dutch Investors podcast! This is part 1 of the luxury industry deep dive series, where we try to uncover all the (hidden) secrets of the luxury industry.

Why? Because the luxury industry is a strange world. It breaks traditional economic rules and taps into our deepest human desires and behaviors. The best luxury brands know exactly how to play on our needs and desire. But why are people so drawn to luxury? And what makes someone willing to spend insane amounts on certain brands, products, and experiences?

In this episode, we dive into the fascinating paradox of luxury. Are you ready to change the way you think about luxury? Let’s dive in!

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Disclaimer:
Nothing in this podcast can be considered financial advice. This is for educational purposes only. We may hold positions in the businesses discussed. Do your own research.

The psychology of luxury | A luxury industry deep dive