SPI 549: Meet Eric, Who's Building His Business As We Speak

Ryan Levesque's "Choose" is a comprehensive guide to customer acquisition and marketing strategies. The book emphasizes the importance of identifying and targeting your ideal customer, creating a deep understanding of their needs and desires. Levesque provides a framework for developing highly effective marketing campaigns that resonate with your target audience. The book's focus on customer-centric marketing helps entrepreneurs build strong relationships with their customers, leading to increased loyalty and sales. "Choose" is a valuable resource for entrepreneurs looking to improve their marketing effectiveness and grow their businesses.

In 'Superfans,' Pat Flynn outlines a process to transform casual followers into dedicated superfans. The book emphasizes the importance of creating memorable experiences and building strong connections with your audience. It is divided into four parts: moving from a casual audience to an active audience, from an active audience to a connected community, from a connected community to superfans, and avoiding the pitfalls of building superfans. Flynn draws from his own experiences and those of other entrepreneurs to illustrate how to create a loyal and engaged community that will support your business over time.

This book, published in 1977, is an anthology edited by Eric Abrahamson, Nancy Austin, and Robert Beaver. It contains contributions from students and is part of the National Student Anthology series.