Nike have always been at the forefront of sport, apparel and the culture that surrounds it. It's no surprise that they are ahead of the game when it comes to digital goods and the metaverse.

They recently dropped their major campaign ahead of the World Cup pointing towards their 'Footballverse'. A coherent Nike universe that spans across the physical, digital and into the metaverse, giving users the chance to co-create with them for future virtual products.

We also of course talk about RTFKT and dot swoosh and dive into some subtle clues that many people may have skipped over.

Nike are doing everything right. Welcome to the metaverse.

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