
Creator Science
#239: Justin Moore – What it feels like launching a book and an in-person event at the same time
Jan 21, 2025
Justin Moore, a sponsorship coach with over $5 million in brand partnerships and author of Sponsor Magnet, shares his journey of launching a book and an in-person event simultaneously. He dives into the emotional rollercoaster of writing, discussing his personal experiences and vulnerabilities. Justin highlights strategic planning for successful launches and the importance of authenticity in audience engagement. He also explores the transformative potential of technology in education and branding, while shedding light on maximizing sponsorship opportunities for creators.
58:19
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Quick takeaways
- Justin Moore emphasizes the importance of understanding brand evaluation processes to secure lucrative sponsorship partnerships for creators.
- The emotional journey of writing a book is reflected in navigating vulnerability while maintaining confidence in its value within the creator space.
Deep dives
Building Effective Systems
Creating efficient systems is essential as a content creator's audience grows, as complexities in managing tasks increase. The speaker shared personal experiences of struggle as their platform expanded, realizing the significance of having reliable organizational systems in place. To address these challenges, they developed Creator HQ, a custom workspace within Notion designed for streamlined task management and content creation. This system has significantly improved productivity, enabling the team to publish more content while approaching $1 million in annual revenue.
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