Making Data Simple

Tech Meets Mind: CPO at Phrasee Toby Coulthard on Bridging Human Psychology with AI in Marketing

Apr 17, 2024

40:23

Toby Coulthard, CPO at Phrasee talks to Marketing Tech as the interface between human psychology and technology. Phrasee is a marketing platform that leverages generative AI for natural language generation, optimizing content at scale for enterprise clients such as Walgreens, Macy’s, Currys, and more.

01:21 Meet Toby Coulthard

05:46 MarTech
06:43 Chief Product Officer at Phrasee
10:02 LLMs in MarTech
10:56 Tools at Phrasee
12:21 Client References 17:00 The Marketing Journey 20:50 What Model Then???
22:22 "Winning a Campaign"
29:54 Phrasee Differentiation
32:43 Marketing of the Future
39:29 For Fun

LinkedIn: https://www.linkedin.com/in/toocou/

Website: https://phrasee.co/

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.