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Autoline After Hours

AAH #685 - The Affordability Crisis and How the Industry is Dealing with It

Mar 8, 2024
Discussions on vehicle affordability in the automotive industry, focusing on electric vehicles, shifting car preferences, and the debate on car transmissions. Strategies for lowering car prices, exploring affordability challenges and innovations in mobility, and the importance of offering innovative features amidst market stagnation and regulatory influences.
01:02:51

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Quick takeaways

  • Innovative material choices like cast steel for camshafts aid in reducing vehicle costs while maintaining performance levels.
  • Challenges of de-globalization, supply chain dynamics, and demographic shifts impact automobile affordability strategies.

Deep dives

Efforts to Lower Vehicle Costs through Material and Design Innovations

To reduce the costs of vehicles, innovative approaches like using materials like cast steel for camshafts instead of steel ones have been implemented. This design change resulted in cost savings per engine while maintaining performance levels. Similarly, advancements in electric motors have led to using peak coating on wires to prevent cross-shorting, ensuring efficiency while reducing overall expenses.

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