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The Joe Pomp Show
#232 How Amazon is Using Football To Generate Black Friday Sales
Nov 22, 2023
Explore how NFL football became a Thanksgiving tradition, with the Lions and Cowboys always playing on the holiday. Learn about Amazon Prime's new Black Friday game strategy to boost sales. Discover innovative marketing tactics during the football game, including targeted ads and premium brand sponsorship. Dive into the evolution of NFL broadcasting and the impact of streaming companies like Amazon on sports advertising.
12:45
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Quick takeaways
- Thanksgiving Day football games have a rich history dating back to 1876, contributing to the sport's popularity in the US.
- NFL's innovative partnership with Amazon for the first Black Friday game showcases strategic broadcasting and monetization methods.
Deep dives
Thanksgiving Day Football Traditions and Popularity
Thanksgiving Day football games, with roots dating back to 1876, have become a beloved American tradition that significantly contributed to the popularity of the sport. The tradition started with college football, eventually transitioning to the NFL in 1920. Key teams like the Detroit Lions and Dallas Cowboys solidified their annual Thanksgiving Day games, drawing massive crowds and viewership. The games consistently attract millions of viewers, surpassing even the viewership of regular season games and rivaling playoff matchups like the AFC and NFC Championship games.
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