Inside the Messy Middle of Growing from Solo to Seven Figures Without Losing Yourself

If you’re stuck between “too busy to stay small” and “not structured enough to scale,” this episode is built for you.

Everyone talks about growing to seven figures but no one warns you about what happens in the messy middle between solo and sustainable.

In this episode of the Small But Mighty Agency podcast, I sit down with Carly Moir, Founder and CEO of White Canvas Design, to unpack what the messy middle of agency growth really looks like — and what it takes to move through it with intention and integrity.

We dive into:

• The moment she realized she couldn’t do it alone anymore (and who she hired first)
• Building recurring revenue through better boundaries and actual retainers (not “half-retainers”)
• The decision to hire a project manager and business development manager — and why both were game changers
• How she stays values-driven while growing (and what success really looks like to her now)
  
  

If you’re in that in-between stage — no longer a scrappy solo, but not yet a well-oiled team — this conversation will feel like a deep exhale.

Resources Mentioned:

White ​Canvas ​Design ​Agency: https://whitecanvasdesign.ca/

Instagram: instagram.com/whitecanvasdesignagency

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. 

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep134

Podcast Edits by Lindsay Curtis