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Sake Revolution

Kuramoto Series: Yuho with Miho Fujita

Jul 11, 2021
26:20

Episode 64. This week John and Timothy had the great privilege to talk with Miho Fujita, the president of Mioya Shuzo, the makers of Yuho sake.  Fujita-san did not take the usual path to running a sake brewery, which is most often handed down in a family from generation to generation. Coming from a corporate background, she found herself with the chance to step in and help the brewery with marketing and sales. Eventually she became the president as well as a dedicated, hands-on brewer herself.  The Yuho sake style is bold and hearty and a style that Fujita-san herself loves to pair with many types of cuisine. Aging and decanting are both encouraged to embolden flavors. Mioya Shuzo is located in Hakui, Ishikawa prefecture, a town so famous for UFO sightings that it has a dedicated Space and UFO museum.  While she hasn't spotted a UFO herself, I think it is safe to say that Fujita-san's Yuho sake is simply outta of this world.  

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