Usually, people have the best of intentions. But it’s shocking how many organizations have internalized some misguided views of fundraising without realizing how their mindset is hurting their donor relationships.

There’s plenty of wrong thinking out there, and on today’s episode, we’ll talk about what it looks like when fundraising leaders and professionals don’t prioritize the donor. Remember, donors are not a means to an end. They’re the lifeblood of your organization and partners in achieving your mission.

Keep an open mind as you listen in today; if you’ve made these mistakes, that’s ok to admit. Making mistakes is all part of the process. But if you aren't learning and growing each time, then you're missing out on opportunities for positive change.

Show Highlights: In this episode, we’ll share how non-profits unintentionally damage their donor relationships when they…

Don’t understand the role of fundraising
Promote a misguided view of the role of the donor
Fail to recognize the spiritual nature of giving
Treat donors as a means to an end
Set up a system and structure that is disconnected from the donor journey

Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.

Additional Resources:

12. Accepting our Bodies... | John Ortberg