Journey To Launch Episode 452: From Financial Burnout to Financial Healing & Balancing Ambition with Alignment w/ Alejandra Rojas
In this week's episode, I'm chatting with Alejandra Rojas, entrepreneur, Forbes contributor, and founder of Brown Way to Money, a financial mentoring platform that helps women overcome financial trauma and improve their relationship with money. Alejandra's story is such a powerful reminder that financial freedom isn't just about numbers, it's about emotional healing, self-awareness, and redefining success on your own terms.
Originally from Colombia, Alejandra left home at 19 on a scholarship and went on to live and study in Spain, the U.S., and New Zealand. She shares how her journey from financial burnout in Washington D.C. to finding balance in New Zealand completely changed how she views money, success, and happiness. We talk about what it means to truly know yourself with money, and how understanding your emotional patterns can help you build wealth that feels aligned and sustainable.
Alejandra also breaks down her B.R.O.W.N. Framework, a tool she uses to help women heal from financial trauma and create lasting change.
In This Episode I Discuss:- How Alejandra's global journey and scholarships shaped her view of money and opportunity
- The moment she realized her financial burnout was connected to deeper emotional patterns
- What she learned about consumer culture and self-worth while living in the U.S.
- How life in New Zealand helped her slow down, reconnect, and build a new definition of success
Watch the video to this episode on YouTube below or click here.
Other related blog posts/links mentioned in this episode:
- BrownWaytoMoney.com/Newsletter
- Erasmus Scholarship (Europe)
- University of Auckland Scholarship (New Zealand)
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Connect with Alejandra:
- Websites:
- Instagram: @WealthforBrownGirls
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